Document Freedom Day (DFD) is a global grassroots effort to promote and build awareness of the importance of free document formats in particular and open standards in general. If you have ever received a document from a friend that your software could not open, then you know the frustration of proprietary formats. Document Freedom Day [...]
Document Freedom Day (DFD) is a global grassroots effort to promote and build awareness of the importance of free document formats in particular and open standards in general. If you have ever received a document from a friend that your software could not open, then you know the frustration of proprietary formats. Document Freedom Day promotes open formats so that users can freely exchange their data no matter what software program they choose to use. Complete interoperability is the ultimate goal of those who support open standards.
And it’s not just a matter of convenience. Public documents stored on closed, proprietary formats require citizens to pay twice to access information that already belongs to them, once for the document creation, and again to access them. There is also the danger of losing the information stored in those formats should the vendors go out of business, or decide that they no longer want to maintain that technology. Proponents of open document formats believe all public information should be stored using open standards accessible to all.
Melanie Chernoff, Red Hat’s Public Policy Manager explains that “Red Hat is committed to open source, open standards and open content. Document Freedom Day is an opportunity to single out one of these important areas, open standards. DFD promotes open standards in the document space, which is where the average user really feels the impact of proprietary formats.
“We view Document Freedom Day as a great vehicle for highlighting the importance of standards to interoperability and user choice, which reflect Red Hat’s core values. “
Document Freedom Day is supported by a large group of organizations and individuals, including, but not limited to ANSOL, Ars Aperta, BrOffice.org, COSS, Esoma, Estándares Abiertos, FFII, Free Knowledge Foundation, Free Software Foundation, Free Software Foundation Europe, Free Software Foundation Latin America, Funambol, Google, IBM, NLnet, ODF Alliance, Open Forum Europe, Open Source Initiative (OSI), Opentia, OSL, iMatix, Red Hat, Sun, The Open Learning Centre.
The list of DFD Teams is available at: http://documentfreedom.org/Category:Teams
Emmanuel Christian Church Identity
// Identity /
Firm: Daniel Pipitone (freelance)
The identity for Emmanuel Christian Church marks the first step in their approach towards an entirely new branding program. With a renewed focus on outreach and engaging their community in Pittsburgh’s Northside neighborhood of Brighton Heights, Emmanuel is committed to reshaping their church, making themselves more accessible, inviting and becoming a bright spot in their community.
Leading up to this identity redesign, I worked together with Emmanuel’s pastoral staff to carefully consider a range of branding “markers,” including:
Reputation: How well is your organization known?
Esteem: How highly regarded are you?
Relevance: How important are your organization’s mission and activities to the concerns of the audience?
Differentiation: Are there others that do what you do? What makes you different than them? What makes you the same? Where are the points of “alignment”?
We also underwent an in-depth profiling exercise (as outlined by DK Holland in her book, Branding for Nonprofits), where we looked closely across a spectrum of issues in order to craft ourselves a creative brief to work against. These items we examined were:
- Profile
- Context
- Positioning
- Audiences
- Personality
- Current Situation
- Budget
- Schedule
- Design Media
- Technical / Practical Requirements
Following through on this examination proved incredibly valuable in helping us uncover many of the reasons why Emmanuel stands out among many established and emerging churches. The results of our preliminary work together provided the basis for an identity and branding program that not only stands out among other Christian evangelical churches, but has made Emmanuel confident they now possess a voice that expresses their core values and personality as closely as possible.
// Emmanuel Christian Church Background /
According to Tom Fodi, Associate Minister of Community Involvement, Emmanuel Christian Church exists to:
1) Proclaim that Jesus is Lord (preaching and teaching), 2) Love God (worship), 3) Serve the world (community involvement), and 4) Witness to humanity the salvation made available through the sacrifice of Christ.
Vision Marketing Group Capability Brochure
// Branding /
Firm: Daniel Pipitone (freelance)
Taking into account the founder’s “vision,” an identity was created surrounding the idea of that Vision Marketing Group (VMG) is committed to working with clients who “understand the value of strategic thinking and appreciate how far our vision can take them.”
With this in mind, a capabilities brochure was created to help launch VMG into their market with a clear focus and the ability to make an immediate emotional connection with potential clients. An enlightened feel and emotional imagery is paired with examples of their work represented throughout.
/ VMG Background /
While their roots are planted in Western Pennsylvania, Vision Marketing Group’s reach extends far beyond. From their base in Punxsutawney, and with offices just outside Pittsburgh, the founder and his three sons work with an array of specialists in fields from branding to broadband, from market positioning to multimedia, from copywriting to corporate identity.
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