Bacardi has been making some fun commercials over the last few years. Their Bacardi Mojito song was a clubby, Ibiza-esque track where the beat matched the bartender smashing mint leaves, lime and sugar in his mortar with his pestle. And recently, Bacardi has another great commercial, which consists of a young man walking back in [...]
Bacardi has been making some fun commercials over the last few years. Their Bacardi Mojito song was a clubby, Ibiza-esque track where the beat matched the bartender smashing mint leaves, lime and sugar in his mortar with his pestle. And recently, Bacardi has another great commercial, which consists of a young man walking back in time through different historical settings, all of which are ‘nights out’, to get a drink at the bar, depicting the history of the mojito. I actually really love this commercial and it uses Matt & Kim’s song ‘Daylight’. The usage of the track is unique as well, in that you wouldn’t expect the upbeat, cheery song to go well with a video showing clubs, bars, etc, but it does go well and creates a joyful and uplifting feeling of a night out.
Matt & Kim are a Brooklyn based indie rock duo who have released two albums to date, the last just recently in January to pretty great reviews. I had the chance to see them at McCarren Park Pool last summer with some friends. They definitely put on a show with a high school band and live dancers surrounding them. Their music is upbeat, energetic, dancey rock. ‘Daylight’ is a track off of their latest album, and as described before, it’s cheerful, sunny, sweet, summery, playful, and even the lyrics show that, ‘We cut the legs off of our pants/Threw our shoes into the ocean/Sit back and wave through the daylight/Slip and slide on subway grates/These shoes are poor mans ice skates/Fall through like change in the daylight’. It opens amazingly with a youthful piano bounce. Even their own video is smile inducing; them playing the drums and piano in different New York settings; choice spots include the shower and garbage bins.
Bacardi Commercial
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Official Video
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My Fort Greene, Time is Swift and Time is Mean: A Story of Gentrification
Fort Greene Park at sunset is a beautiful place. Then again, so is it beautiful during the day, now as it was a hundred years ago. There is so much history in this storied Brooklyn neighborhood, which was my home...
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Youth Retention
Don focuses on how to retain more youth in Scouting. We hear how one local council has enjoyed special success, then we discuss the tools that let more youth enjoy a better program for a longer time.
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The Reeling
Passion Pit’s ‘The Reeling’ is pretty much everywhere right now. It’s a great track and the first single from their debut, ‘Manners’, released just a few days ago. It follows up from their EP release, ‘Chunk of Change’. ‘Manner’s has received stellar reviews, which is good, since they’re living up to their hype. ‘The Reeling’, [...]
Passion Pit’s ‘The Reeling’ is pretty much everywhere right now. It’s a great track and the first single from their debut, ‘Manners’, released just a few days ago. It follows up from their EP release, ‘Chunk of Change’. ‘Manner’s has received stellar reviews, which is good, since they’re living up to their hype. ‘The Reeling’, despite it’s introspective lyrics, ‘Look at me, oh look at me/Is this the way I’ve always been…/I can feel the madness inch by inch’ is an upbeat, summery, electro-pop song with an extremely retro feel. It has their signature fuzzy, synth sound and Michael Angelakos’ voice adds to the retro-ness. At the chorus he’s joined up with a children’s choir for a fuller sound. Love the video too. Very creative. It’s done in a similar style to their one for ‘Sleepyhead’.
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Lisztomania
The band that’s getting all the love from around the world right now is Phoenix. Our favorite French boys are back with a new album after three years living the quiet life. Wolfgang Amadeus Phoenix; their fourth LP and what an amazing LP it is. The group has already perfected the art of crafting lovelorn [...]
The band that’s getting all the love from around the world right now is Phoenix. Our favorite French boys are back with a new album after three years living the quiet life. Wolfgang Amadeus Phoenix; their fourth LP and what an amazing LP it is. The group has already perfected the art of crafting lovelorn pop songs and this album only further demonstrates their ability to polish their art. Around lead singer Thomas Mars’ romantically twined lyrics, the band creates a sound that perfectly meshes guitar rock and electronic dance, though with the last two albums they’ve leaned more on the former when compared to their earlier albums. Yet in each track Mars maintains his ability to sing with a youthful croon, which tugs at your heartstrings and runs nostalgia through your veins.
Lisztomania: Franz Liszt was a Hungarian virtuoso pianist in the 1800s. Liszt became famous throughout Europe for his skill as a performer. He is said to have been the most technically advanced and perhaps greatest pianist of all time. The term ‘Lisztomania’ was created by the German romantic literary figure Heinrich Heine to describe the public’s response to Liszt’s piano performances. There were allegedly screaming women at these shows. He was the first true teen idol.
Phoenix’s track starts off with a quick bouncy piano piece that’s classical in style. Liszt inspired perhaps? The song picks up fast and becomes a sweet bopping jaunt filled with guitar staccatos, electric twangs, splashing percussion and Mars’ characteristically yearning croon speaking his tragically inspired lyrics ‘Darling, I’m down and lonely/When with the fortunate only/I’ve been looking for something else’ This song makes you dance in your bedroom.
Alex Metric does a great remix of the track. His mix brings a dark urgency to the song. It’s nighttime sleek; driving in a convertible on wet roads with your sunglasses on even though it’s 1 a.m. Alex Metric takes this song from an indie rock track to a deeply disco inspired dance kicker. The choppy, buzzing bass riff that underlies the song really gets your feet tapping. It comes with a little sleaze and really accentuates Mars’ lyrics, often reiterating ‘These days I gotta be someone else’, that fits in ever so well with the tune. The end tapers off nicely with only the staccato guitar riff playing out accompanied by the thumping bass beat, which eventually fades to a whisper.
Phoenix - Lisztomania (Alex Metric Remix)
And lastly I have to discuss the music video for this song. Phoenix did an official video for Lisztomania, which was kind of boring to be honest. However, some enterprising individual decided to make his own music video to the track that utilizes footage from 80s Brat Pack movies; Footloose, Pretty In Pink, Mannequin, and Breakfast Club. It’s amazing.
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You’re Not On The List & You’re Not In My Songs
So as I’ve mentioned before, my ideal job would be to direct music videos, and the real reason I’m posting about this band, Carpark North, and their track ‘Human’, is because of the video, directed by Martin De Thurah, who in my opinion, makes the best music videos in this day and age. De Thurah, [...]
So as I’ve mentioned before, my ideal job would be to direct music videos, and the real reason I’m posting about this band, Carpark North, and their track ‘Human’, is because of the video, directed by Martin De Thurah, who in my opinion, makes the best music videos in this day and age. De Thurah, who is from Denmark, has made amazing videos for the likes of Royksopp, The Futureheads, Fever Ray (Karin Dreijer Andersson of The Knife) as well as short films and commercials. His imagery is beautiful with Surrealist influences, abstract space and moody cinematography.
The song itself is actually pretty good. Carpark North is a band from Denmark, utilizing an electro rock sound. The name Carpark North was created from the electro and rock genres: ‘Carpark’ stands for car parks, edges, roughness, metal - the rock part, and ‘North’ stands for northern lights, stars ethereal electronics. So says Wikipedia. They’ve put out three full length albums and ‘Human’ is from their debut, back in 2003. I listened to some other tracks and I didn’t love them. Enjoy the video (which won a lot of awards).
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